Content strategy, creative/art direction and design

Cal Poly Corporation’s summer publication is an educational and entertaining guide to dining and shopping on campus. The content marketing product is a 32-page glossy distributed to a captive audience of 6,500 incoming freshman, parents and supporters during summer orientation. Features include advice from upperclassmen, a campus restaurant guide, a city guide and interactive checklists, quizzes, calendars and more. Editorial and visuals were produced by Cal Poly Corporation marketing student employees under the direction of Ellen Curtis and Kara Clark.

Digital version also available on Medium