A high-volume content repository complete with branded, co-created and user-generated content gets relevant, timely distribution thanks to clear guidelines in channel-specific playbooks.
Does your organization have a customer intelligence team? Read on to see what can happen when strategists, consultants, analysts and content curators collide.
Sometimes your customers will say it better than the brand (or team of copywriters) ever could.
How the Corporation broke the mold by building an engaging, “info-taining” experience with nine activations and 20 "straight from the horse's mouth" ambassadors.