Currently the Design and Content Manager at Cal Poly Corporation, I lead and mentor students to deliver programs and campaigns for the university’s non-profit commercial services like Campus Dining and University Store. I launched their first email marketing program, led the development for eight new sub-brands and created activations for live events.
Prior to Cal Poly Corporation, I worked at Rosetta Marketing for client Samsung Mobile USA, Samsung Media Solutions Center America and Samsung Global. Delivery included data-driven social CRM and content strategy solutions for a various customer channels, including a mobile rewards app, email, web and live events.
I have been lucky to boost the local economy of San Luis Obispo, California—where I live—by delivering advertising, brand storytelling, editorial art direction and graphic design services for luxury wine, tourism and wellness brands.
When not helping clients reach their goals, you can find me in practicing calligraphy, teaching Les Mills fitness classes, performing in dance recitals and soaking up the luxuries of California’s central coast, which always includes a glass of local wine or beer.
Brand development, storytelling, storyboarding, ad campaigns, ideation, experiences and activations with strong focus on loyalty marketing
Strategy and planning for paid, owned and earned media channels with strength in email, social, web and mobile apps
Brand publishing, original, co-created and user-generated strategies, playbook development, content plans, calendars, curation, community management, copywriting, distribution, analytics
Strategy, consumer research and insight, audience segmentation, social listening, trend reports, POVs
Digital, print, graphic design, typography, editorial, photo styling, graphic arts, digital imaging, photo re-touching, pre-press, print buying, calligraphy, serigraphy, letterpress
Career management, knowledge-sharing, motivational fitness coaching, training
Resourcing, budgeting, timelines, dependencies
SEO, SEM, front-end development
Proficient in compliance guidelines and requirements such as: ADA for experience usability and accessibility, FCC for sponsored advertisements, FDA for food labeling and TTB for alcohol labeling