Kara Clark Designs
Hello! I’m Kara, a creative director and a digital, experiential and content strategist with nearly 15 years of experience. As a hybrid marketer, I deliver branding and content solutions across paid, owned and earned media channels.
Currently the Design and Content Manager at Cal Poly Corporation, I lead and mentor students to deliver programs and campaigns for the university’s non-profit commercial services like Campus Dining and University Store. I launched their first email marketing program, led the development for eight new sub-brands and created activations for live events.
Prior to Cal Poly Corporation, I worked at Rosetta Marketing for client Samsung Mobile USA, Samsung Media Solutions Center America and Samsung Global. Delivery included data-driven social CRM and content strategy solutions for a various customer channels, including a mobile rewards app, email, web and live events.
I have been lucky to boost the local economy of San Luis Obispo, California—where I live—by delivering advertising, brand storytelling, editorial art direction and graphic design services for luxury wine, tourism and wellness brands.
When not helping clients reach their goals, you can find me in practicing calligraphy, teaching Les Mills fitness classes, performing in dance recitals and soaking up the luxuries of California’s central coast, which always includes a glass of local wine or beer.
Stats
4,000 content pieces developed for the Samsung Owner’s Hub mobile app
3,500 invitations addressed in calligraphy
240 billable hours managed weekly as resourcing lead for POEM team at Rosetta
156 infographics designed for Samsung’s always-on reporting
104 “Best Brands of Facebook” reports curated
87% reduction in cost and time spent by implementing intelligent content strategy for Cal Poly Campus Dining
65% increase in Samsung customer satisfaction achieved
50 websites designed
48.5% average open rate received on Cal Poly University Store monthly newsletter
45 direct reports managed throughout career
26 logos designed
18 student resources supervised at once at Cal Poly Corporation
12 campaigns developed each month for Cal Poly University Store
7 playbooks developed for Samsung’s loyalty channels
5 Addy Awards received
3 promotions received at agencies
1 Mobile Marketing Association Smartie Award received
Services
Creative Direction
Brand development, storytelling, storyboarding, ad campaigns, ideation, experiences and activations with strong focus on loyalty marketing
Digital Marketing
Strategy and planning for paid, owned and earned media channels with strength in email, social, web and mobile apps
Content Strategy
Brand publishing, original, co-created and user-generated strategies, playbook development, content plans, calendars, curation, community management, copywriting, distribution, analytics
Brand Planning
Strategy, consumer research and insight, audience segmentation, social listening, trend reports, POVs
Art Direction
Digital, print, graphic design, typography, editorial, photo styling, graphic arts, digital imaging, photo re-touching, pre-press, print buying, calligraphy, serigraphy, letterpress
Team Leadership
Career management, knowledge-sharing, motivational fitness coaching, training
Project Management
Resourcing, budgeting, timelines, dependencies
Working knowledge
SEO, SEM, front-end development
Compliance
Proficient in compliance guidelines and requirements such as: ADA for experience usability and accessibility, FCC for sponsored advertisements, FDA for food labeling and TTB for alcohol labeling