Hello! I’m Kara, a creative director and a digital, experiential and content strategist with over 13 years of experience. As a hybrid marketer, I deliver branding and content solutions across paid, owned and earned media channels.


Currently the Design and Content Manager at Cal Poly Corporation, I lead and mentor students to deliver campaigns for the university’s non-profit commercial services like Campus Dining and University Store. I launched their first email marketing program, led the development for eight new sub-brands and created activations for live events.

Prior to Cal Poly Corporation, I worked at Rosetta Marketing for client Samsung Mobile USA, Samsung Media Solutions Center America and Samsung Global. Delivery included data-driven social CRM and content strategy solutions for a various customer channels, including a mobile rewards app, email, web and live events.

I have been lucky to boost the local economy of San Luis Obispo, California—where I live—by delivering advertising, brand storytelling, editorial art direction and graphic design services for luxury wine, tourism and wellness brands.

When not helping clients reach their goals, you can find me in practicing calligraphy, teaching Les Mills fitness classes, performing in dance recitals and soaking up the luxuries of California’s central coast, which always includes a glass wine.

Download Résumé

 

Stats

5,000 editorial pages produced for Central Coast Magazine

4,000 content pieces developed for the Samsung Owner’s Hub mobile app

3,500 invitations addressed in calligraphy

240 billable hours managed weekly as resourcing lead for POEM team at Rosetta

156 infographics designed for Samsung’s always-on reporting

104 “Best Brands of Facebook” reports curated

87% reduction in cost and time spent by implementing intelligent content strategy for Cal Poly Campus Dining

65% increase in Samsung customer satisfaction achieved

50 websites designed

48.5% average open rate received on Cal Poly University Store monthly newsletter

45 direct reports managed throughout career

26 logos designed

18 student resources supervised at once at Cal Poly Corporation

12 campaigns developed each month for Cal Poly University Store

7 playbooks developed for Samsung’s loyalty channels

5 Addy Awards recieved

3 promotions recieved at agencies

Mobile Marketing Association Smartie Award recieved

Services

Creative Direction

Brand development, storytelling, storyboarding, ad campaigns, ideation, experiences and activations with strong focus on loyalty marketing

Digital Marketing

Strategy and planning for paid, owned and earned media channels with strength in email, social, web and mobile apps

Content Strategy

Brand publishing, original, co-created and user-generated strategies, playbook development, content plans, calendars, curation, community management, copywriting, distribution, analytics

Brand Planning

Strategy, consumer research and insight, audience segmentation, social listening, trend reports, POVs

Art Direction

Digital, print, graphic design, typography, editorial, photo styling, graphic arts, digital imaging, photo re-touching, pre-press, print buying, calligraphy, serigraphy, letterpress

Team Leadership

Career management, knowledge-sharing, motivational fitness coaching, training

Project Management

Resourcing, budgeting, timelines, dependencies

Working knowledge

SEO, SEM, front-end development

Compliance

Proficient in compliance guidelines and requirements such as: ADA for experience usability and accessibility, FCC for sponsored advertisements, FDA for food labeling and TTB for alcohol labeling