Content strategy, creative/art direction and design
Cal Poly Corporation’s summer publication is an educational and entertaining guide to dining and shopping on campus. The content marketing product is a 32-page glossy distributed to a captive audience of 6,500 incoming freshman, parents and supporters during summer orientation. Features include advice from upperclassmen, a campus restaurant guide, a city guide and interactive checklists, quizzes, calendars and more. Editorial and visuals were produced by Cal Poly Corporation marketing student employees under the direction of Ellen Curtis and Kara Clark.