Samsung Mobile USA - Twitter Performance Infographic
Art direction, content plan
Samsung Mobile USA scaled their social media efforts on Twitter in Q3 2012 to positively impact brand loyalty. Rather than provide the client with engagement metrics via a clunky Powerpoint, an infographic was designed to present the information in a more digestible format. It was also a mobile-first UX—embedded in an email sent digital brand managers, who typically opened emails on-the-go on their Galaxy devices.
Social Analyst: Maria Kahle
Social Media Director: Ellen Curtis